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Series
Summary
Resource that outlines the tools and techniques needed by any business in any industry to begin their exploration of place/position, price, product, and Promotion, a.k.a. The Marketing Mix. This guide discusses the product development process and provides sample research questions for each part of The Marketing Mix.
Series
Summary
Describes the elemental market research topics and techniques needed by any business in any industry to begin their exploration of their market. These initial areas of research are: customers, competitors, industry/market, and vendors/suppliers. This guide shows how to conduct research and analyze data to gain an understanding of the fundamental dynamics and drivers of the market.
Series
Summary
Written for the entrepreneur or small business person, this resource provides an overview of the market research process, defines various types of research, and shows how to conduct a market research project from beginning to end. Sections include: designing a research project, harnessing research resources, defining types of research, and presenting research results.
Author
Series
Summary
Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent. 300 billion across the globe last year and influenced another 350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, this title is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.
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