Know! market research and analysis : advanced.
(eBooks)

Book Cover
Average Rating
Contributors
Gale Group.
Published
[Quincy, Massachusetts] : Knowledge inForm, 2005.
Physical Description
1 online resource (20 pages) : illustrations
Status
Available Online

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Subjects

Library of Congress Subjects
Interviewing in marketing research.
Market surveys.
Marketing research.
Test marketing.

More Details

Format
eBooks
Language
English
ISBN
9781933884059, 1933884053

Notes

Summary
Addresses customer communication and techniques. Presents the tools used to identify unmet customer needs, including: surveys, focus groups, voice of the customer, usability studies, and test markets.

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Citations

APA Citation, 7th Edition (style guide)

(2005). Know! market research and analysis: advanced . Knowledge inForm.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

2005. Know! Market Research and Analysis: Advanced. Knowledge inForm.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Know! Market Research and Analysis: Advanced Knowledge inForm, 2005.

MLA Citation, 9th Edition (style guide)

Know! Market Research and Analysis: Advanced Knowledge inForm, 2005.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.